- Challenge:
A Boot-Strapped ERP Development startup had developed an innovative application but lacked a ‘Go-To-Market’ strategy to penetrate the market and scale-up beyond its initial referral-based clients.
- MustManage’s Role: Retained to formulate and help to implement and execute an All-Inclusive growth strategy.
- Solution:
- Conducted a detailed review of its product USP against its predominant competitors and instituted product segmentation based on its niche USPs for targeted markets.
- Remodeled pricing strategy that aligned with the product segmentation based on customer value-perception and sensitivity to accentuate product usability and appreciation.
- Identified segment wise key channel-partnerships and VARs extending the client base.
- Offered tactical assistance and advice in soliciting venture funding for product up-gradation, and further market penetration and growth.
- Outcome: The startup expanded its customer base by threefold within 24 months thus attracting funding for further expansion.
